Duration: 43:27

Description:
This is as much a startup story about using your iPhone and Android devices to find out where your family is as it is about finding your way as a startup in the mobile industry. a href="http://www.life360.com/"Life360/a turns your phone into the ultimate family safety device and was co-founded by Chris Hulls and funded by Dave McClure - that you know. What you don't know is the incredible story behind this startup. For example, how did he meet Dave McClure? Hint: Twitter's Evan Williams was involved. What happened when he outsourced the development of his app? He spent a lot of money to get nowhere near where he wanted to be. These are just the start. We had intended to talk about the industry, about the competition and about Apple seemingly getting into this space (we touch on that) but this conversation is more about the way Chris built his company - the abrupt changes in direction, the way they funded the company (they started by spending a friends and fools round and graduated to winning the Android Developer Challenge and the $300K that came with it), and the experience he had moving from Wall Street to the world of the entrepreneur in the mobile industry. This is a very candid and insightful conversation and proves that this isn't as easy as it looks.